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October 19, 2022 — Tate & Lyle launches fiber calculator to track consumer intake and raise awareness about fiber deficiency. This tool calculates fiber consumption and helps fill the “fiber gap” that is prevalent globally as most consumers fail to meet their daily intake of dietary recommendations. We recommend personalized tips to increase your consumption of
The calculator feature contains eight questions aimed at assessing the consumer’s current dietary habits and provides a score related to the amount of fiber in the assessed person’s diet.
Tate & Lyle sponsored a study on the dietary fiber intake of the general public, revealing the disparities between the amount of dietary fiber people should be ingesting and the amount of dietary fiber they actually are, and the reality of the so-called dietary fiber gap. confirmed.
fiber tracker
The calculator was created as part of the company’s Gut Health campaign, which aims to increase consumer understanding of the benefits of dietary fiber.
“We hope that the availability of tools like this will raise awareness of fiber deficiencies and improve our daily intake. can effectively improve nutrient intake,” said Renata Cassar, Latin America Nutrition Officer for Global Nutrition at Tate & Lyle. Tate & Lyle creates a fiber tracker to raise awareness of the global fiber imbalances people experience.
The company suggests replacing white rice with brown rice, adding vegetables and legumes to pasta sauces, and eating potatoes with the skin on to increase your fiber intake.
The product is available on the company’s website and was developed by the company’s nutrition team in partnership with the British Nutrition Foundation.
fiber imbalance
Dietary fiber deficiency is a widespread problem in many countries. For example, in the UK adults reportedly consume an average of 19.7 g of fiber per day (out of the recommended 30 g), and in France almost 90% consume the recommended fiber level per day. No. Similar percentages are found in other European countries.
A new consumer survey of UK adults conducted by Tate & Lyle found that more than a third (36%) don’t think they’re getting enough fiber. The survey found that 32% of consumers were unaware of the UK government’s recommendation of 30 g of fiber per day, and 1 in 10 (12%) said she recommended 15 g of fiber per day. It became clear that he thought that
The study found that while many consumers found that eating fiber helped maintain normal bowel function (65%) and improved digestive health (70%), consuming adequate amounts of fiber We found that far fewer consumers realize that consuming fiber is highly beneficial to their broader health and well-being. , including lowering the risk of cardiovascular disease, type 2 diabetes, and certain cancers (40%).
Another UK-based study suggests a similar pattern is seen in other countries around the world, with 60% of people interested in eating more fiber-rich foods. shown. Yet, today only 1 in 10 (11%) of him considers the fiber content of food when purchasing food.
Given the dietary fiber gap, it was previously noted that a typical 2,000 calorie diet would make it difficult to get the recommended amount of dietary fiber. It offers an opportunity to capitalize on the fiber-enriched market by filling a dietary gap. Consumers often experience a “fiber gap” where they eat less fiber than recommended in their diet to get enough nutrients.
affordable nutrition
Tate & Lyle also announced support for a three-year research project by the University of Aberdeen’s Rowett Institute. The research project aims to improve our understanding of the UK food system and help people experiencing food insecurity and people living with obesity to make healthier and more sustainable food choices. I’m doing it. .
This study explores how poverty, food insecurity and obesity affect shopping habits. This study addresses the number of nutrients found in foods purchased by low-income individuals and ties them to fiber consumption.
“The cost of living crisis is making it increasingly difficult for people, especially those with obesity and food insecurity, to make healthy food choices. We are very much looking forward to working with them,” said Professor Alexandra Johnstone of the Rowett Institute.
As part of Innova Market Insights’ Top 10 Trends for 2023, market researchers found that 62% of consumers reported that the cost of food and beverages had risen significantly. As a result, they are turning their attention to simple but nutritious products that are affordable.
“Driven by our purpose of ‘transforming lives through the science of food’, this study will help us better understand the UK food system and how we can address dietary inequalities within the food retail sector. We believe it is essential to provide a real-world strategy for the environment in a sustainable way,” said Kavita Karnik, Ph.D., Global Head of Nutrition and Regulatory Affairs at Tate & Lyle.
Sabine Waldek
This function is Ingredients firstsister site of Nutrition Insight.
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