The new purple M&Ms aren’t quite what they seem

“I’ll just be me” Sing M&M’s Purple latest “Spokes candy,In a new ad spot announcing her debut. “I’m ready to say hello to the world.”

purple is First new M&M Spokes candy in ten years, Trial by brand to maintain the momentum of Recent Rebranding (and Desexualization) The latest from the entire M&M’S crew In addition to the team of anthropomorphic candies mascot announced by parents company mars todaypromote “Joining Greene and Browne as fellow female cast members to demonstrate acceptance and inclusivity through her earnest self-expression,” according to a press release sent to . Take-out.

With the arrival of Purple, her song was released, Accompanying music video Featuring saxophonist Grace Kelly, dancers and choreographers Devin Santiago and Koro Kagu, and opera singer Anthony Roth Costanzo. eFor every song streamed, M&M’S donates $1 (up to $500,000). sing of hope, A non-profit organization that promotes arts education.

But nowhere in this release does it say where, when (if at all) it can be done. eat these new Purple M&M’S. reached out to the source to get some answers.

When and where can I buy purple M&M’s?

as it isPurple M&M’S, or “lentil,” It’s not a new product, as it’s called in company terms.these candies It’s been around for a while actually.

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“Yes, purple M&M’S has been around since the 1940s, on and off,” says M&M’S. Take-out“You can also buy purple M&M’s in bulk at MMS.com, M&M’S stores worldwide, and select retailers.” According to CNNViolet was part of Candy’s original color lineup, Only replaced by Tan in 1949.

of character high top boots and thick eyelashes (“women,” probably),teeth brand-new creationHowever purple candy not. The arrival of purple does not mean the arrival of purple lentils in the M&M’S package.the company says purple lentils will be available in limited editions,Future edition pack.

At the same time, M&M’s is pushing things that have little to do with it. Lil Nas X–Inspired Limited-M&M’S Edition Pack Includes pastel purple lentils featuring Lil Nas X’s face. A different shade of purple than purpleyes, but it’s also part of the Sing for Hope fund-raising initiative, which encourages people to “show their true colors.”

Even though it’s purple M&M’s selection is not permanent in your current bag. color for that Because it’s a “fan favorite”. actually, In 2002, fans voted purple It’s been added to every bag and the fanfare seems to continue. According to M&M’S statement,

At Mars, we like to say that we are obsessed with our consumers, so many of our fans have expressed their love for color, so our new character is a really exciting moment, and for many of our fans, We knew it was going to be a big hit.

Purple M&M’S has been around since the brand was born in 1941, but today the color is used to mean ‘new’ and ‘inclusive’.”, but it is not the color that you can actually get in a regular M&M’S bag, Despite being a fan favorite, it’s actually quite intentional Exclusion From the bag, expect exclusive Lil Nas X-Purple the Spokes An edition bag containing a light purple lentil that is sufficiently different from Kandi’s coloring but pushes the same message without acknowledging her existence. Phew, we got it all. I think

said allM&M’s seems to put of most its focus upon these are mascotWill you usher in the . This new character with a complementary candy that the public has already shown a strong desire for? As M&M’s told me, you can already buy this color in bulk onlinehence the added strain production and distribution Certain shades don’t seem to matter.

debtMembers of M&M’s will be more excited about the contents of the bag than the character on the face of the bag. and more recently Renaissance of M&M’S Flavor experiment,addition another color in classic The mix doesn’t feel like too demanding.