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Twitter has been making headlines lately for what feels like all the wrong reasons, but the platform, still widely used by many, has several things businesses are doing to prepare for the next Small Business Saturday. offers great tips.
The annual event that encourages consumers to spend less on holiday shopping takes place just one day after Black Friday (in 2022, that day is November 26). Doorbuster deals.
Twitter tips were written with your own platform in mind, but many of the concepts are applicable to all or most social media sites, especially those currently associated with e-commerce, such as Instagram and TikTok. increase.
See Twitter Tips here completelyread on for some of the highlights.
Start talking about Small Business Saturdays today
Twitter recommends making your participation in the annual shopping event clear from the start, both social and off. This means promoting on your website as often as you do on social and building anticipation by showcasing discounts, special offers and product previews. feature) to ask customers for their opinion on what to expect from this holiday event. This is a good time to gauge interest in your customer base’s shopping plans, and may help you plan if your plans aren’t already finalized.
Twitter also recommends planning in-store events and online promotions and sharing details about them early to get ahead of shoppers who will undoubtedly be flooded with offers and events in the coming weeks.
use hashtags
Twitter is the master of hashtags, but most social media platforms now use hashtags. The platform suggests using the official #ShopSmall hashtag for US businesses, but also recommends #SmallBusinessSaturday. To make your Tweets more accessible, we recommend using two hashtags and capitalizing the first letter of each word.
Online shopping made easy
While Twitter encourages businesses to set up for e-commerce on the platform (professional account holders can feature their business location, hours, contextual information, etc. on their profile), in-app shops It is recommended that you prepare , whether you’re publishing on Instagram or directing consumers to your website,
Partnerships with other small businesses
The offer to partner with other small and medium businesses (SMBs) in the community is a good one and can help expand the potential reach of your business while providing a show of support to fellow local retailers. Some towns are making efforts to make it easier to get involved, but if your town isn’t, start your outreach now to see if the right partners are out there. Whether it’s hosting an in-store event at your local bakery or restaurant, offering a manicure to match your jewelry at your nail salon, or any other combination, there’s huge potential for partnerships.
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