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Undnyable’s Justin Hooper and Steve Williams
— Justin Hooper, Founder and Chief Creative Officer of Undnyable
PORTLAND, Ore., Aug. 18, 2022 /EINPresswire.com/ — Portland, Ore.-based agency Undnyable has been named to lead MOD Pizza’s national campaign project after an RFP involving multiple agencies. was requested. Undnyable has developed work to support MOD’s All Pizzas Welcome campaign, increasing brand awareness of the fast casual pizza pioneer at over 500 locations and supporting the upcoming launch of new products.
Undnyable’s agile, senior-led agency approach and extensive experience in the QSR and fast casual categories meshed well with MOD’s entrepreneurial spirit and desire to create memorable and coveted ads.
“Undnyable quickly understood our brand voice, our people-centric culture and purpose, and our unique value proposition of addictive pizzas and salads,” said MOD Pizza’s Vice President of Brand Marketing. One Mita Padhi said: “In addition to their extensive creative work in the food sector, we now have daily access to their creative leadership. We have found the ideal partner for this project.”
The new album is currently in production and will be released in September. Media for the campaign is led by SUPPLY, a Boulder, Colorado agency.
“We are very excited to partner with MOD on these two initiatives. We are fans of the brand and seasoned veterans of the QSR and fast casual categories. The idea of creating a coveted and fun piece is right up our alley: “And while we’re big fans of their pizza, we’re also a big fan of inclusive hiring practices and community support.” It’s great to see the purpose of the mod firsthand and to incorporate it into the work we plan to create.”
For Undnyable, which has worked with SoFi, StubHub and Figure among others, this is Hooper’s first “non-agency” project triumph, Seattle independent creative’s first since bringing in partner and executive creative director Steve Williams. ECD of Agency DNA. During his DNA tenure at Williams, he helped Pabst his clients such as Blue Ribbon, Taco Time and Seattle Sounders FC, as well as earning the 2021 ‘Small His Agency of the Year’ award.
Hooper and Williams have worked together for the past 20 years, both for the agency and for themselves, on and off. Won multiple pitches including Darigold, Tableau Software, Rainier Beer, Nuun Hydration, and Cisco Systems.
Prior to launching Undnyable in 2016, he led award-winning creatives at 72andSunny for Carl’s Jr., Hardee’s, Totino’s, Truth Initiative, Activision and Old El Paso.
“Having Steve on board this year was a huge win for the agency and the client,” said Hooper. “Having partnered over the years, we have very complementary skill sets that help us work more efficiently and effectively than traditional agencies. I love working with clients and I never bring 10 people to a meeting.”
About UNNYABLE
Led by longtime creative agency veterans Justin Hooper and Steve Williams, Undnyable is an agile, senior-led, bachelor-less boutique creative agency serving clients of all sizes. Their success model is efficiency and effectiveness through high-impact creativity, stripping away the costs and layers of traditional agency and leveraging higher-level creatives who enjoy it all. They have worked in all creative and production roles within brands, agencies and production houses. Their experience includes work at StubHub, Carl’s Jr., Activision, MOD Pizza, Sofi, and T-Mobile.
For more information, please visit www.undnyable.com. For new business inquiries, please contact weare@undnyable.com.
About Mod Pizza
MOD Pizza is a purpose-driven, people-first brand founded in Seattle in 2008 by serial entrepreneurs Scott and Ally Svenson. As a pioneer in the fast casual pizza category, MOD brings speed, individual style and compelling value to the world of pizza. The company offers individual artisan-style pizzas and salads made on demand, allowing customers to mix and match any of his 40+ toppings and sauces to create their own unique pizzas and salads, all in one incredible meal. You can make it for the price. Today, MOD is the largest fast casual pizza concept and he is one of the fastest growing restaurant brands in North America. With more than 500 stores in 29 states and Canada, MOD brings community and opportunity to more than 10,000 Squad members to create not just cool places to eat, but inspiring places to work. is working on For more information, please visit www.modpizza.com.
Teresa Bouikian
Teresa Bouikian
+1 213-925-8188
teresa@buyikian.com
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