LOS ANGELES, CALIFORNIA / ACCESSWIRE / November 29, 2022 / Best known for its rainbow rich, matte finish lipsticks, Unicorn Gang Shop has been a successful online-only consumer cosmetics business since 2018. Offer customers multiple shopping experiences by opening retail spaces filled with award-winning makeup selections. However, it’s not just a space to buy luxury cosmetics. It’s a safe space and starting point for communities to come together and embrace each other while creating with color. UGS wants its loyal customers to bring something bold and quirky to the retail space to rejuvenate their true selves.
Unicorn Gang Shop set out to change the definition of beauty by opening up a new space for people to embrace their natural looks. In 2017, Christina Smith created her UGS from a dream sketchbook on the foundation that UGS is changing and defying beauty industry standards. Growing up in the 90s and her 2000s, the company’s leader saw images of what society considered beautiful imprinted on adolescent minds. UGS has sold small pieces to her family and friends, and in 2018 brought powerful cosmetics to the masses and built confidence through long-term and meaningful relationships with her followers.
Before the internet, sourcing cosmetics required regular trips to malls, various department stores and pharmacies. Within the walls of these meccas were indomitable cosmetic counters, where shoppers could sample eyeshadows, lipsticks, concealers, and other cosmetic shades. Since then, the original bones of Moor culture have been shattered, but from its ashes a special circumstance was born. The Unicorn Gang Shop’s new store is located at his 101 Kingston Collection Way inside Kingston Collection, an upscale mall in southeastern Massachusetts. UGS knew that cosmetics shoppers had moved a significant amount of their business to e-commerce channels over the years, so they seized the opportunity by creating his marketplace online for brands. Its lipstick formula went viral again and again, and by 2021, UGS was a success winning the Indie Mood Awards for Most Underrated Brand and Best Lip Product of the Year and He in 2022. I was. Not surprisingly, the new retail space features a ‘lip wall’ where award-winning lipsticks are placed against giant lip structures.
After building a solid online customer base, Unicorn Gang Shop realized the value of adding face-to-face interactions and the opportunity to build long-term relationships with face-to-face services. UGS is part of a move to revive many low-vacancy malls of the past. COVID-19 has shut down the world, and with it anchor stores have pulled out of large malls in many US cities, leaving buildings sparse or empty. But Kingston is using local shopping malls to focus on small businesses and reviving the belief that everything, including shopping for cosmetics, requires human interaction and real-life experience. .
UGS settled on one of the spaces available as part of a unique collective of entrepreneurs rather than a franchise or chain. This space has been home to Journeys in the past. For those familiar with the old stores, UGS’ studio has remnants of neon lights and a lingering colorful atmosphere. The Unicorn Gang Shop has re-evaluated past hands-on experience and made “going to finish makeup” a value once more. It provides an interactive space where you can test. Of course, the retail space offers a testing area for all products, giving clients the complete “try before you buy” experience.
Despite its explosive growth, UGS doesn’t want to get too big and lose its personal connection. Setting foot in a physical location was the final ingredient needed to fully reach everyone, wherever their demographic. An inclusive and safe space that welcomes both new Kingston locales.
In addition to the storefront, the warehouse behind the retail floor allows UGS to create product lines on-site and perform various aspects of the business, such as internal marketing and shipping. The company is able to offer award-winning customer service to customers online and to those who stop by to peruse the store and grab a bite at a “lip bar.” Visits to the new retail space by UGS fans are clearly looking for brands, showing their loyalty to a high-quality, clean, U.S.-made cosmetic line and giving them the opportunity to put it in UGS. Face to name of that user.
Unicorn Gang Shop manufactures quality and recognizes that beauty is in everyone. The company has met the needs of its current and future customers by embracing the reality that some consumers prefer to shop online while others prefer to shop in person. This recognition rounds out his UGS goal of providing a comprehensive experience. Join the Unicorn Gang Shop movement and change the definition of beauty. Makeup doesn’t have to be complicated. The easiest way to engaging creativity is simply to be yourself.
Unicorn Group Shop is an online cosmetics company focused on quality, vegan and cruelty-free makeup. The company’s mission is to create safe spaces where a sense of community reigns, where everyone is welcome, imperfections are acknowledged, and all are accepted. UGS recently opened a retail space in Kingston, Massachusetts, We let users experience our huge selection of lipsticks, lip liners, eye shadows, eyelashes and more.
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