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Dublin, January 24, 2023 /PRNewswire/ — “U.S. Retail and Internet Shopping Trends for Pet Products, 4th Edition” report added of ResearchAndMarkets.com Recruitment.
This report provides a data-rich analysis of pet product retail sales and shopping patterns in the United States, with a primary focus on dog and cat products. The coverage of the report spans e-commerce, discount stores/supercenters, supermarkets, specialty pet stores, and the veterinary sector.
The industry term ‘omnichannel’ focuses on physical stores and internet sales in terms of retail and marketing communications.
The publisher’s term ‘omnimarket’, in terms of the broader competitive landscape, describes the expansion of pet owner spending across a transformed set of products, services and hybrids of high-tech products/services. further emphasized. Consumer mindshare and customer loyalty.
Every opportunity in the pet and veterinary industry is intertwined with channel shopping trends. Digital platforms are also intertwined as sales juggernauts and influencers of consumer behavior.
In the wake of COVID-19, the US pet industry reset is evident in several trends. These trends are synergistic and intertwined and can be best exploited in strategic combination.
- A permanent remix of physical and digital shopping behaviors, with buy online, pick up in store (BOPUS) and curbside bridging the two.
- In the omnimarket era, the role of partnerships is fluid, in addition to mergers and acquisitions.
- A strong role for autoship/subscription purchases in major pet product categories.
- Beyond autoship, as larger consumer market trends unfold in pet products, competitiveness is focused on efficient home delivery of products.
- A vital role for private brands and customer rewards programs in the digital age of abundant retail outlets and ubiquitous product options.
- Beyond reward programs, the role of pet care spending and funding options is expanding.
- Continued retailing of veterinary and pet services.
On a general level, the humanization of pets and the premiumization of pet products and services means that human market trends have moved beyond traditional pet industry standards.
However, at an industry-specific level, innovations in pet health and wellness are driving the omni market. Wellness-seeking consumerism is neither unique nor new to the pet market, but it does exercise unifying principles in ways that the much larger and messier human consumer market, of which the pet industry epitomizes, cannot. .
Reporting scope
In addition to detailed retail sales and share quantification, this discussion will explore competitive dynamics, pet product shopper psychographics, and channel and major retailer (Amazon, Chewy, Walmart, PetSmart, Petco, etc.) ) to examine customer demographics by We focus on pet food and pet medicine/flea control chapters to further assess retail dynamics in these major pet market categories.
Main topics:
Chapter 1: Executive Summary
- Scope and methodology
- Reporting scope
- Report methodology
- Summary of sales and channel usage
- retail sales and veterinary sales
- Internet and brick-and-mortar retail sales
- Pet Specialty and All Other Sales
- Retail Channel Pet Product Sales and Share
- Retail Channel Pet Food Sales and Market Share
- Retail channel Sales and share of pet supplies (other than food)
- competitive landscape
- pet omni market
- pet industry reset
- Wellness as an omnimarket driver
- shopper psycho graphics
- pets as housewives
- cats as family
- Pet parenting day and night
- Pet market as a health market
- Pet products are a priority in themselves
- Focus on pet food
- Physical store and e-commerce sales forecasts
- Growth in online shopping constrains brick-and-mortar performance
- Walmart named top pet food retailer in Shopper Draw
- Cross-channel shopping for pet food
- Focus on pet medicine
- E-commerce Intrusion on Veterinary Sector Dominance
- Customer lottery for flea control by channel
Chapter 2: Overview of Dollar Sales and Channel Usage
- chapter highlights
- Sales of top-line pet products
- retail sales and veterinary sales
- Internet and brick-and-mortar retail sales
- Pet Specialty and All Other Sales
- Retail Channel Pet Product Sales and Share
- Retail Channel Pet Food Sales and Market Share
- Retail channel Sales and share of pet supplies (other than food)
Chapter 3: Competitive landscape
- chapter highlights
- Omni Market for Pet Industry
- Omnimarket and omnichannel
- Pet Product Shoppers Tie Among Major Retailers: In-Store and Online, 2022 (% Purchased Last 30 Days)
- Pet Industry Omni Market
- pet industry reset
- Wellness as an omnimarket driver
- Corporate versions of Omnimarket: Mars, Chewy, Petco, CGP
- Mars as the Mother of the Omni Market
- crunchy ecosystem
- crunchy practice hub
- Petco Ecosystem
- Incubation of innovation across industries
- Mars Companion Fund
- Mars Leap Venture Studio and Academy
- Mars’ Leap Venture Studio 2022 Cohort
- Nestlé Purina Pet Care Innovation Award
- Central Garden and Pet Ecosystem
- Amazon and Pet/Veterinary Services: When Do Shoes Fall Off?
- Amazon 248, Walmart 178, Sears 0
- Mergers and Acquisitions
- partnerships and affiliations
- Toolbox for competition
- Utilization of private brands
- Walmart Veterinary Formula Pure Balance Pro+ Pet Food
- Introduction of own brand pet products
- Nate Berkus & Jeremiah Brent Small Pet Furniture by Petsmart.com
- PetSmart’s Anything for Pets Platform
- PetSmart Anything for Pets Video Stills
- Possibility of Rise of Private Brands
- Own brand usage rate
- Customer benefits and loyalty programs
- Pet Honesty Customer Rewards Program
- Auto-ship, subscribe, save
- Banfield Pet Hospital Shop Autoship Offer
- Top Categories for Autoship/Subscription Purchases
- BarkBox and Subscription Box
- Delivery, BOPUS, Curbside
- DoorDash for Merchants Outreach to Pet Shops
- BOPUS and curbside options
- Integration with online grocery shopping
- Curbside variation
- Center Leclerc kibble vending machine in the supermarket parking lot (Lamval, Brittany)
- direct-to-consumer sales
- Farmer’s Dog Delivery
- pet plate delivery
- Direct-to-consumer sales as a pure-play threat to autoship
- Payment service for customers
- Chewie Holiday Gift Card
- Zoetis Card-Based Petcare Rewards Program
- Retailing veterinary and pet care services
- walmart essential pet care
- mobile veterinarians and pets
- Tractor Supply pharmacy services
Chapter 4: Shopper Psychology
- chapter highlights
- pets as housewives
- Motivation for keeping pets
- pets as family
- cats as family
- Pet parenting day and night
- Pet market as a health market
- Shopper Priorities and Values
- Pet products are a priority in themselves
- Quality as the most important factor in product purchase
- Pet Wellness as a Purchasing Driver
- Find pet health products
- Coping with Pet Stress for Dogs and Cats
- Responding to aging pets
- Products for Overweight and Special Needs Pets
- Pet food as health care
Chapter 5: Focus on pet food
- chapter highlights
- sales and share
- Online versus brick-and-mortar sales
- Sales and share of pet food products by retail channel
- Growth in online shopping constrains brick-and-mortar performance
- Walmart is the top retailer in Shopper Draw
- Retail Shopping Bias by Dog/Cat Owners
- Cross-channel shopping for pet food
- Internet is not just for sales
- DTC fresh pet food poses challenges for traditional retailers
- chewy autoship of fresh dog food
- Find Fresh Pet Dog Food at Walmart and Other Retailers
- Hearty Fresh from Petco.com
- Shopper Demographics: Pet Food
- Customer base: major channels and retailers
- Detailed demographic table
Chapter 6: Focus on pet medicine
- chapter highlights
- sales and stocks
- E-commerce Intrusion on Veterinary Sector Dominance
- banfield pet hospital shop
- Chewie Pet Pharmacy
- Pet Supplies Plus Pharmacy: How It Works
- Onsite Vets Vs Online Share For Rx Flea/Tick/Filoworm Shopping
- Onsite brick-and-mortar vs. online share of OTC flea/tick product shopping
- Customer lottery for flea control by channel
- Cross-channel shopping for flea control
- online boom
- walmart online pet pharmacy
- Tractor Supply Online Pet Pharmacy
- Retail purchase patterns for over-the-counter drugs
- CBD and direct-to-consumer delivery
- pet relief cbd products
- Shopper Demographics: Flea Control
- Customer base: Veterinary sector and major retailers
- Detailed demographic table
companies mentioned
- crunchy
- Petco
- Mars
- Nestle
- Central Garden & Pet
- Amazon
- walmart
- Sears
- viet sauce
- Seattle Human
- pet smart
- Banfield Pet Hospital
- bark box
- Center Leclerc
- farmer’s dog
- pet plate
- Zoetis
For more information on this report, please visit https://www.researchandmarkets.com/r/v6g3qw.
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