Zack Zelner is a serial entrepreneur and successful business owner. In his relatively short career, he has worked with his ZBaked cookie company, DocMJ, a platform that facilitates patient prescriptions for medical marijuana in Florida, and Thread, a print-on-demand manufacturer that works with industry giants such as Disney. Developed brands such as Studio. Zazzle etc. Today, he joins Lee Heisman, his x9 entrepreneur and renowned speaker on his ASBN, to provide insights on scaling a business and shaping an exit strategy on The Roadmap.
When do you plan to exit?
Zellner points out that few entrepreneurs should start a business with an exit strategy in mind. This is because they can get the feeling that they are happy with the survival of their business. Businesses need to establish a solid foundation before they can attract buyers. Investors will only be interested if the business is profitable, the operations are reliable, and the team is prepared to handle the ups and downs of the market. When owners focus on their own plans with no interest in the business, they not only jeopardize their source of income, but they also risk alienating potential buyers when the time comes. In some cases, owners wait until the company is not only viable but can thrive on its own before considering an exit strategy.
to retain customers?
Zelner recommends that first-time entrepreneurs consider their products from the consumer’s perspective. “How well you know your customers and your ability to talk to them,” determines the success of a brand’s growth strategy, he explains Zelner. New owners should practice putting themselves in the buyer’s shoes every time they make changes to the product or structure of their business so that they maintain and grow the loyalty of their followers.
How hard is it to run a business?
Many entrepreneurs are caught off guard by the challenges their business poses. Zelner often encounters upheaval problems as he scales his business. “This trip is not easy. The more you believe it’s just a cruise, the more disappointed you will be,” he points out. There’s no shame in abandoning your business plan if you’re not prepared for the stress it can bring. But for those looking to grow and succeed in their companies, their ability to handle stress affects their ability to reach their goals. Simply put, growing your business is a task not to be taken lightly.
Zellner’s wisdom comes from his personal experience in entrepreneurship. The stories he has to share show the number of problems that can arise in various industries. While many can learn from his expertise in navigating the world of business, it is also important to recognize the mistakes and challenges that have allowed others to grow as people. It’s a tedious task, but it’s helpful to know that others have been through similar hardships and survived.
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