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Heidi Sirota says her job as Nationwide’s SVP and Chief Pet Officer is “the best job I’ve ever had.”
“I’m really passionate about helping pets get the care they need and helping families welcome them into their homes and keep them healthy,” Shirota says.
Sirota’s path into the insurance industry has not been a straight line. She wanted to do marketing when she left school. Most of her career has been in marketing, moving between financial services and health insurance companies before she embarked on a retirement planning business for Nationwide. Later, when the pet insurance leader left her company, it was taken over by her.
“I saw it as an opportunity to run my P&L and run my business. That was my ultimate goal,” says Sirota. “I wanted to be the person who could set up how this business operates, how it goes to market, how it serves its customers. It gave me the opportunity and I started to dabble in marketing a little bit.”
Sirota says he has worked with many different leaders in his career and has learned that good leaders are the ones who chart the future of the people they work with.
“Set a vision for the future, gain followership, and pave the way to help people get there. I like being inclusive and listening to and welcoming diverse ideas.Leadership As a team, we want to dig a little deeper and hear all kinds of people,” she says. “I believe that when people can be upfront with me and say, ‘Here’s another path you might want to take, here’s where you failed.’ Yes. I do it and I try to surround myself with people who have the courage to do it. increase.
Part of its leadership includes modernization, with Sirota saying the company is launching new, comprehensive and flexible products to deliver care across a range of needs and accesses. Only about 3% of pets in the United States are covered by insurance, she points out.
“It’s really about people. It’s been a theme throughout my career, whether I work in human health care or financial services or now pet insurance. Ultimately it’s all about people’s well-being.” and it’s something I enjoy working on.”
Mike Mahaffey, executive vice president and chief strategy and corporate development officer at Nationwide, said Sirota is an action-oriented and visionary leader.
“As the leader of the nation’s first and largest pet insurance company, she has overseen impressive growth, new strategic partnerships, innovative new products and services, and enhanced customer experience to grow the category. Maintaining and expanding industry leadership with a passionate attitude Focused on the customer while improving both top and bottom line performance.Heidi is an innovative thinker and leader in the insurance industry. As an innovative leader who demonstrates excellence, he is a role model for many.”
Shirota says it’s other people that help her maintain her work energy.
“I am really blessed with people who bring energy to their work. It gives me energy, but the important thing is that they get noticed. and usually the people who bring that energy are thinking about possibilities rather than barriers, which is really great, ‘It’s important to grow your business,’ she explains.
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