[ad_1]
Milan — Convivio, the biennial Italian fundraiser, returns IRL for the 15th time this year after skipping the 2020 event due to the COVID-19 pandemic.
As it celebrates its 30th anniversary, the charity that supports AIDS/HIV research has announced several novelties, including a new location for the event, which will take place November 3-7 at the Fabbrica del Vapore venue.
For the first time in its history, Anlaids Lombardy has funded the prevention of not only AIDS/HIV, including monkeypox, but other infectious diseases, in hopes of combating stigma and prejudice and helping those in need of a range of ailments. is redirected. The 2018 fundraiser raised around €2 million.
A new promotion committee has been set up to return to the charity scene in Milan. It includes fashion personalities such as Carolina Cucinelli, daughter of Brunello Cucinelli, co-president and co-creative director of the brand. Maria Giulia Prezioso Maramotti Germanetti, Omnichannel Her Director of Retail for Max Mara Fashion Group and Ambassador of her global brands for the company. Wally Tomei and Umberta Gnutti Beretta, Co-Chairs of the Camera Moda Fashion Trust’s Talent Support Organization, local fashion media figures such as Francesca Ragazzi and Simone Marchetti, and editorial content responsibility for Vogue Italia editorial director of Vanity Fair Europe and editor-in-chief of Vanity Fair Italy respectively.
Marquee’s graphic designer Italo Lupi provided the new logo, replacing the previous handwritten font with old-style lettering and replacing each “I” with two offset dots. It was conceived and sketched in collaboration with Emanuele Farneti, editor-in-chief of D, a weekly supplement to the progressive Italian newspaper La Repubblica.
Several brands have signed up to support the 2022 initiative, including Bvlgari, Giorgio Armani, Max Mara, Moncler, Tory Burch, DSquared2, Sergio Rossi, Casadei, Ermanno Selvino, Furla and Golden Goose. rice field.
As per tradition, they are expected to donate many pieces of apparel, accessories, footwear and more, which will be sold at half the retail price.
As with the 2018 edition, food, wine, beauty products, children’s clothing, home furnishings, and decorations will also be on sale.
The event will conclude with a charity gala dinner on November 8th, where companies will set up their own tables interpreting the designated theme. This year, the focus is on sports couture in favor of good health and a healthy lifestyle.
Courtesy of Convivio
The advertising campaign dedicated to the event was developed by fashion-loving artist, writer and digital creator Pietro Terzini. He coined the tagline “Kill It With fashion.” The tagline was handwritten on a black background and posted on the side of newsstands and on social media. media. Convivio has a track record of divisive campaigns, and in 2016 an ad claiming the slogan “AIDS is fashionable” sparked controversy between designers and the Italian media.
For 30 years, Convivio has raised around €25 million in funding, recently attracting around 60,000 visitors per visit and supporting three hospitals in the greater Milan region.
[ad_2]
Source link