[ad_1]
![screenshot-2022-06-23-at-9-16-05-am.png](https://www.zdnet.com/a/img/resize/d64683a8f45e4549014576799e5d62304f642457/2022/06/23/94496600-2f2f-4162-9bad-a810109aac9e/screen-shot-2022-06-23-at-9-16-05-am.png?auto=webp&width=1200)
hope. at least a little. (screenshot from Dell and Intel video) Screenshots from Dell and Intel videos.
In difficult times, technology doesn’t always help.
Its speed and ubiquity can magnify difficulties and damage relationships.
And that was before Elon Musk bought it.
Perhaps it’s worth spending a few moments thinking about a technology that has actually done an unquestionable good.
Thousands of poorly and expensively dressed people gathered in the French seaside town of Cannes this week to mostly celebrate themselves.
It’s the Cannes Lions International Festival of Creativity, a place where advertising agencies and PR executives pretend to care about their clients, but in reality are bent on feeding their egos by winning awards.
But one of those winners came from a somewhat unlikely source.
You may not think of Dell and Intel as your creative hub. However, the two companies have worked together to develop technology that will help those who are truly suffering.
Motor neuron disease is relentless. An inexorably debilitating disease of the brain and nerves. Stephen Hawking has it, battling with unspeakable discomfort for years.
One of the first things victims lose is their voice, an important part of who they are. Yes, they can try to store it digitally – the process is called voice banking. It may take several months.
So Dell and Intel teamed up to create a short story that patients can read before they lose their voice. By reading it, their voices are copied more quickly and their own cues emerge when their vocal cords fail.
The story itself explains what they’re feeling and how they’re going through changes they can’t control.
It hurts your heart if you’re not thrilled to see how this technology affects MND patients.
In the movie I Will Always Be Me, people who have tried new technology explain how much it means to them.
“I saw a neurologist and he said ‘prepare for the worst,'” says one man. MND will kill him one day.
Another man explained:
They read out sentences such as “I will always love you.” The scale of what they are doing and what they are trying to protect is overwhelming.
“I couldn’t have written it any other way,” says one participant.
It only takes 20 minutes to read a new technology instead of 3 months of work.
The idea won the Grand Prix at Cannes in the pharmaceutical category. Much more importantly, previously he was able to vocalize only 12% of MND patients, whereas now his 72% of newly diagnosed patients do it. there is
In a world with too many useless or harmful technologies, it’s hard to remember how we can actually help people who are facing far more difficulties than ever before.
“This will be Yvonne’s voice, as opposed to that robotic voice,” says the patient’s husband. is.”
[ad_2]
Source link