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DTAG invests in sustainability advisor Citizen Good
October 20, 2022
Digital Technology Advisory Group (DTAG), a former cello health unit recently sold to a private equity firm, has announced an investment in brand sustainability insights specialist Citizen Good Consulting.
Acquired by Vespa Capital from Cello health, DTAG already includes 2CV, The Value Engineers (TVE) and Signal Agency and is led by CEO Mark Scott. With offices in Europe, the US and Asia he employs 250 people.
Citizen Good, now working in partnership with other group companies, was founded by Caroline Bates (pictured), former Royal Mail Head of Insights and Chime Group Director, to create sustainable impact for brands through understanding. We provide a unique framework that aims to enhance Sustainability perspectives including the views of citizens, businesses and investors. We also curate a global panel of sustainability, industry and academic experts who collaborate on projects to help our clients become sustainable and ultimately renewable organizations.
Bates commented: “At a time when ESG and sustainability take center stage for brands and their investors, our commitment to creating sustainable and profitable change for brands is growing. I am delighted to join DTAG, which has a loyal customer base that is a natural fit for its mission.To the meeting room.” Scott said, “We are delighted to partner with Caroline and Citizen Good Consulting. Many of DTAG’s global clients are actively addressing sustainability issues through their brands and operations. To provide suggestions and communication, we aim to be at the forefront of helping you identify, understand, and address these challenges.
Websites: www.citizen-good.com and www.dtadvisorygroup.com.
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