As its name suggests, MailerLite is on the lighter side when it comes to features. However, it does a really good job of including the key features that most users will need, making it easier to use and generally less clunky than some of the alternatives on the market. Email marketing is its core product, which offers pre-built workflows, automations, a forms and pop-ups builder as well as a landing page builder, and more—giving users a way to not only foster existing leads, but grow their email list.
What’s nice about MailerLite is how easy it makes it to build an email campaign—no coding knowledge or special skills required. Its simple interface walks users through the process of creating a custom email, complete with all prompts to ensure that no section is missed. It also offers users the option to choose between different types of emails, such as a traditional email or A/B testing with different subject lines.
Workflows and Automations
MailerLite stands out for its array of pre-built workflows, which serve as the structure to its automations using designated triggers based on specific actions or lengths of time. While most email marketing platforms offer a few standard workflows, MailerLite offers over a dozen different workflows for anything from a simple welcome email for new subscribers and new promotions to membership renewal and abandoned cart. Users can also build any custom workflows they wish, though the variety of workflow templates simplifies the process, saves businesses time and can help improve communications.
MailerLite offers fewer integrations and apps than most of its leading competitors, yet its roster is still quite sizable at 100-plus. These help users expand the functionality of their email marketing efforts, such as automatically syncing your website to MailerLite, accepting payment for digital subscriptions, syncing with your Facebook segments and more.
Its featured integrations include:
- Facebook Audiences
In addition to its 100-plus apps and integrations, it also has its own API. This makes it easy for developers to integrate with other apps to further expand capabilities.
Forms and Pop-Ups
To help give users a way of generating leads and getting new subscribers, MailerLite has a user-friendly form and pop-up builder. What’s nice is that it has a large library of pre-built templates to choose from, which makes the process of designing a form or pop-up easy. After choosing a template, its editing interface requires no coding knowledge or design experience as it utilizes a simple drag-and-drop interface.
Similar to its pop-up and form builder, MailerLite has a beginner-friendly and design-forward landing page builder. It offers a large template library with well-designed landing pages that look professional and modern. Its editor is straightforward with an easy-to-use drag-and-drop interface. To customize your chosen template, simply click on the elements you wish to update and you will be able to customize them—whether they’re text blocks, visuals, buttons or more.
Those with the Growing Business or Advanced plan also have the option to customize their landing page URL. MailerLite does a good job of walking users through the process of connecting a domain; however, it does require manually managing your DNS and updating your CNAME, which may be more technical than some users might prefer.