ClickFunnels is first and foremost a funneling building software. However, it also offers a lot more than that. It also offers a drag-and-drop website and landing page builder, a customer relationship management (CRM) system, email marketing tools, analytics and more.
The core feature of ClickFunnels is its sales funnel builder. It gives users a sizable library of pre-built sales funnels across a variety of use cases and goals, for example, a lead funnel, summit funnel, cart funnel, book funnel, webinar funnel, product launch funnel, storefront funnel and more.
Additionally, users can opt to build their own funnels from scratch. Either way, funnels are customized and built in the sales funnel editor, which appears very modern but is not very intuitive or beginner-friendly. Expect to invest some time learning how to use ClickFunnels in order to build out a quality funnel that functions properly.
ClickFunnels’ drag-and-drop website builder is fairly easy to use; however, it’s very limited in terms of design. For example, at present there are only eight themes to choose from, which is fewer than what most website builders offer. Its site editor is also not the most intuitive for building out more advanced components of a website, such as adding products and links. On top of that, users frequently report that their website speed is very slow, which could be detrimental to user experience as well as search engine optimization (SEO).
ClickFunnels has a built-in email marketing platform; however, it is not very user friendly. In fact, in our experience, it’s one of ClickFunnels’ worst features. Granted, it does have the DKIM email authentication, which helps to improve deliverability. But beyond that, not only is it very limited in terms of functionality compared to the best email marketing software, it’s also just a pain to use. Even from the outset, it’s an example of poorly designed software.
For example, before users can even view email templates, they must input basic email information. And of course, you also have to select an email address for the sender. However, it does not include the email you used to sign up for an account, nor does it give users a clear way to add an email address from the screen where it asks for one.
ClickFunnels automatically tracks analytics to give users insights into how their funnels perform. Within the analytics dashboard, users can view their overall performance as well as the performance of each individual funnel. It doesn’t give very deep insights; however, it does include data around total orders, total opt-ins, total page views and conversion rate on a daily or weekly basis. It also provides information on total product sales and total customers.