Features, Pros & Cons – Forbes Advisor

The core feature of Moosend is its email marketing platform that enables users to build out campaigns that automatically deploy to specific lists or segments. While it also has “growth tools,” such as a form and landing page builder, these are not particularly robust and therefore most users will find that this is not an overly valuable feature. Instead, most users will find it more effective to build landing pages and forms using their content management system (CMS), such as WordPress, Shopify or Squarespace.

Email Marketing

Moosend has everything a business needs to build out automated marketing campaigns—no design or technical skills necessary. It does a good job of walking users through the campaign setup process from start to finish. This helps ensure that users cannot mistakenly skip a step or overlook a necessary element. One nice feature is that users can select which email address any responses should be sent to, which is helpful for directing messages to sales teams—even if the emails are not necessarily coming from your sales staff.

Templates

Moosend really shines when it comes to pre-built email templates. It stands out from the competitors for having one of the biggest template libraries in terms of having a vast number of template categories. For example, it has templates grouped by various holidays, such as Easter and Halloween, and categories by goal, such as making a reservation or generating leads. By zeroing in on specific templates, it helps reduce the amount of time users need to spend customizing the template to suit their needs.

Another unique feature of its template library is that users can save their favorite templates, which is a helpful way to save a bit of time and maintain a consistent brand image.

Segmentation

Another core aspect of creating highly targeted email campaigns is creating highly targeted send lists. One of the ways to do this is through segmentation, which enables users to easily determine which users to send which email campaigns to. What’s nice about Moosend is that it has pre-built segment templates. This is a unique feature in the email marketing industry and helps businesses more effectively build out advanced segments.

Triggers and Automations

Setting up workflows with Moosend is simple—largely thanks to its library of pre-built workflows, which it refers to as “recipes.” It has a “recipe” for just about all of the most common instances, such as abandoned cart, post-purchase or on a customer’s birthday. Upon selecting a “recipe,” it is very easy to customize using its drag-and-drop editor, complete with conditional logic so that triggers can be based on whether or not a recipient opens or interacts with a previous email.

On top of that, it also has some advanced triggers based on customer behavior. For example, a business could create an automated campaign that sends an email to a customer after first visiting a specific web page, or to customers who have recently made a purchase, or to customers who frequently make purchases.