IMG Citrus has added Giorgio Peirano to its management team. Originally from Chile, Peilano spent much of his career in Europe and South America as an exporter of citrus and other agricultural products such as kiwifruit, onions and avocados. In addition to his 20 years of experience, he has a degree in agricultural engineering and a master’s degree in business administration. Peirano will focus on IMG Citrus’ strategic partnerships and integration of his chain of supply, from grower relationships to business development.
The IMG Citrus leadership team includes heads of cultivation, packaging, sales, importation and technology. Melanie Ressler, co-CEO of IMG Enterprises, the parent company of IMG Citrus, said: “This ensures efficient execution and deeper integration between operations.”
The top IMG Citrus is headed by three co-CEOs who share authority and responsibility in a similar fashion. “Collaborative leadership based on trust and transparency leads to better decision-making,” he said. “We see this as a model for how we work both internally and externally.”
In fact, for the past seven years, IMG Citrus has quietly built an alternative model for citrus imports into the US based on this approach. “We use our knowledge as a Florida grower to select the most reliable and quality-focused suppliers,” said Sidney Allison, his director of sales. “And we use his knowledge as a global marketer to select the most successful retailers. This is a true three-way partnership.”
IMG Citrus said its model could reduce costs and improve quality for consumers. “In some respects, the traditional import model is more likely to build walls than build bridges between producers and retailers,” Allison said. “Our approach uses transparency to deepen partnerships, reduce costs, and uncover opportunities to improve supply chain logistics.”
Peirano has worked with IMG Citrus’ key partner in Chile, Propal, and is familiar with their import partnership model. “I have been working closely with IMG Citrus and Propal for the past seven years to participate in this strategy to develop the southeastern market for Chilean citrus,” he said. “We are excited to continue this project and participate in the sale of IMG Citrus Florida crops to retailers in the United States and around the world.”