Two seeks ago, HP held its annual developer conference, HP Amplify, where it announced new partnership program enhancements and a new spring commercial device lineup. HP hosted his Amplify event in person for the first time in four years and we were lucky enough to attend.
Many HP partners were relieved to hear directly about HP’s high-growth opportunities and strategies. Its strategy is transparent and straightforward. Modernize the core of HP’s products and adapt to new use cases, especially hybrid work.
The focus on core modernization comes after several years of chip shortages, with the transition to hybrid work following the era of remote work after the start of the pandemic.
Let’s take a closer look at the biggest takeaways from HP Amplify, starting with the announcement of our new unified partner program and partnerships.
Future partnerships under the HP Amplify program
HP announced that starting November 2023, all HP products, solutions and distributions across the portfolio will be integrated into the HP Amplify program. We are grateful to HP for offering partners all-in-one his solutions, including from his Poly, Terdici and HyperX acquisitions over the past few years.
Poly offers premium audio and video solutions for popular video calling and conferencing platforms such as Zoom, Cisco Webex and Microsoft Teams. You can read Melody Brue, Principal Analyst at Moor Insights & Strategy, about Poly’s hybrid solutions for her work here. Including Poly in the HP Amplify program merges her two services, Poly Subscription and HP Subscription, so you don’t have to get both. Poly’s integration is ongoing, but will definitely add value to the Amplify program as a total solution play.
Video calling solutions are paramount for hybrid work, and I’m curious to see how HP incorporates Poly into their software and PC offerings. Interestingly, most of the add-on cameras in the Experience Zone were HP rather than Poly branded. Webcams didn’t really matter for PCs and notebooks until remote and hybrid work became mainstream. Today, webcams and software such as HP Sense that enhance your video calling experience are very important to today’s devices.
Similarly, we’re only scratching the surface when it comes to enhancing video conferencing rooms and enabling remote and hybrid work experiences in corporate meetings. Lack of realism is one of the many reasons why some people prefer to work face-to-face. This is another area where the Poly acquisition works with his HP to really help companies.
Security in the era of hybrid work
Another key area of development is modernizing security for hybrid work. By connecting to many different networks outside corporate control, hybrid and remote worker PCs create security risks and make it more difficult for IT to manage device security.
At the HP Amplify event, HP announced HP Wolf Connect, an IT management connectivity solution with unique capabilities. HP Wolf Connect uses a cellular-based network so IT teams can manage a distributed hybrid workforce. This enables IT teams to better handle support and data breaches, and optimize asset management for hybrid and remote devices.
Protect and Trace, part of HP Wolf Connect, is the first software service that can remotely locate, lock, and erase your PC regardless of its state. Even if the remote PC is turned off or disconnected, HP Wolf Protect and Trace can find, lock and erase the PC without touching the device. This feature of Wolf Connect reduces the impact of theft or loss and reduces the need for PC repair or replacement.
I’ve been an advocate of taking precautions when it comes to hybrid work security. HP recognizes the need for more security measures for hybrid and remote endpoints such as PCs, laptops and printers. We especially appreciate HP’s strategy to address cybersecurity attacks against hybrid workers by moving security to endpoint isolation.
I love HP Wolf Connect, it might be the best thing I’ve seen at the show.
Printers for your growing business
HP also announced the new HP Color LaserJet 4200/4300 and Color LaserJet Enterprise 5000/6000 and X5000/X6000 printing solutions. All of these are aimed at growing your business. HP uses next-generation sustainable toners in these devices that use up to 27% less energy and use 78% less packaging.
The HP ColorJet 4200/4300 is designed for maximum productivity in duplex color printing and scanning. The 4200/4300 series also comes with built-in and pre-configured HP Wolf Security and HP Smart Admin Dashboard, allowing an administrator to manage multiple devices from his one display.
According to HP, the ColorJet Enterprise 5000/6000 and X5000/X6000 series printers come with industry-first customization with custom-configured paper handling, automatic document feeding, and finishing options. And with HP EveryPage, you’ll never miss a page. These additional enterprise features allow businesses to scale as their printing needs grow.
Many office tasks and documents are digitized, but there is a need to print certain documents. We appreciate the powerful, productive features that enable hybrid workers and enterprise workflows with the new Color LaserJet printers from HP.
Notebooks and mobile workstations for hybrid work
HP also announced new commercial EliteBook, ProBook and ZBook commercial notebooks for hybrid work. In the EliteBook and ProBook lineup, HP is doubling down on its video enhancement software, HP Presence. The EliteBook series is HP’s line of products for small businesses designed for hybrid flexibility. HP has announced the convertible EliteBook 800 G10 with 13th Gen Intel Core processors and the 805 G10 with AMD Ryzen 7000 processors.
We also introduced the EliteBook 600 G10 with 13th Gen Intel Core processors and the 605 G10 with AMD Ryzen 7000 processors for a more cost-effective workforce. Similarly, the ProBook 400 and 405 G10 have been upgraded to the latest processors from Intel and AMD. HP should be able to offer even more video capabilities with these new Intel and AMD processors with HP Presence using AMD’s Ryzen AI and Intel’s Movidius Visual Processing Unit (VPU).
HP also announced new ZBook Firefly G10 and Power G10 mobile workstations featuring the latest Intel 13th Gen Core processors, AMD Ryzen Pro processors and Nvidia RTX laptop GPUs or AMD Radeon GPUs. These are his first ZBook mobile workstations with AMD Ryzen processors. I want to see more. HP also announced his ZBook Studio G10 and Fury G10 mobile workstations with 13th Gen Intel Core processors and Nvidia RTX laptop GPUs.
HP also announced the Poly Voyager Free 60 series wireless earbuds, a new vertical ergonomic mouse and the Poly Rove wireless DECT IP phone.i was given the opportunity To use Poly Voyager Free Earbuds; I like that the case has earbud controls as well as the earbud itself. I tend to use visible rather than feel buttons, so the controls on the case are very useful. These earbuds perform well in terms of comfort, which is a tall order. Comfort is subjective, so being able to wear it all the time without even noticing it can increase your productivity.
HP believes they are on the right track following their first in-person Amplify event in four years. HP understands the current situation and what needs to be done to keep up with changing PC models and the world of hybrid work. I love how the new Amplify program is used to integrate products, solutions and distributions across their portfolio. As an analyst, I know I was in the minority to say that HP took market share and is doing well, but I know the company converted more of us after the event.
We also appreciate HP’s focus on providing the best experience for hybrid work. A webcam experience with HP Presence, manageability and security with HP Wolf, and a variety of options with powerful Intel and AMD processors are great benefits for hybrid workers. I believe the age of mobile computing is approaching. This enables mobile workstations to handle heavy workloads over edge or high performance computing. Without powerful performance at the edge, remote workflows for tasks such as CAD work and video production become difficult.
HP is also focusing on appropriate innovative verticals within the PC market, enhancing its security offerings with remote IT management and offering better video calling solutions through its HP presence and its integrated Poly products. Implementing. Overall, I think the company is doing a good job of meeting the needs of the market at a time when many factors are changing rapidly.
Note: Jacob Freyman of Moor Insights & Strategy co-op contributed to this article.
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