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Orian Johnson
“When you get out of there [Dell] relationship has opened up a huge playing field for us. Our relationship with HPE has fully blossomed. …to be part of GreenLake, which now generates billions of dollars worth of revenue for HPE, is great to be a part of that movement. ”
Ricky Cooper, head of VMware’s Worldwide Partner and Commercial Organization, has given IT equipment vendors (and some Dell Technologies rivals) a “warm hug” as the company looks to 2023 full of partnership announcements. is advertising.
“We have also received a warm welcome from other large global partners,” he told CRN. “This year has been a double win for us. Not only can we keep and grow with Dell, but we can also move forward with some of his OEM partners at the same time.”
[RELATED: European Regulators: Broadcom-VMware Combo ‘Would Lead To Higher Prices, Lower Quality’]
Dell owned VMware from 2016 to November 2021. Cooper said VMware can still work with his other OEMs, but being under Dell has sometimes distanced them from those vendors.
No more, he said.
“In the past, they may have been a little bit reluctant because our owned model was their big OEM competitor, but as we moved out of that relationship, it opened up a huge playing field for us. said Cooper.
Cooper said he’s been talking to OEMs around the world about doing business with VMware, including Hewlett Packard Enterprise, Lenovo, NEC, Fujitsu and Hitachi. The company said in November that he announced a significant partnership with HPE. HPE President and CEO Antonio Neri called it “the next step for HPE GreenLake partners to expand his system.”
This partnership will make VMware Cloud available across the HPE GreenLake portfolio. Buy only the amount of infrastructure you need through a pay-as-you-go cloud consumption model, whether you deploy on-premises, in a colocation facility, or at the edge.
“Of course VMware was part of it, but we felt like we were really missing the link. “The things I just talked about are some of the great learnings we’ve had from our relationship with Dell, our strategic solutions, what we’re doing with Workspace ONE, and what we’re doing with Dell on multicloud. To some of the other providers to the field.”
Cooper said VMware still has business ties with Dell. Some of its most profitable products are so deeply integrated that the two companies operate under his five-year commercial framework agreement outlining the partnership.
“We still have a lot of VMware-focused people on the Dell side, but we also have a lot of Dell-focused people within VMware,” he said. “These teams have worked tirelessly to ensure continued success.”
VMware is in the process of being acquired by San Jose, Calif.-based chip maker Broadcom for $61 billion. The deal has yet to overcome competitive hurdles facing the United States, the European Union and the United Kingdom, where regulators are in the first stages of considering the deal.
Orian Johnson
