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On January 30th, Paramount Global announced plans to integrate Showtime into Paramount+ for both streaming and linear platforms. The Showtime streaming service will no longer be available for him in late 2023 and will instead be rebranded as Paramount+ with Showtime, he reported to CNBC.
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Streaming giants such as Netflix and Disney+ are prioritizing streaming services over many other media companies. According to Reuters, Paramount Global is using Showtime to complement his Paramount+ brand with popular shows like “Billions,” “Yellowjackets,” and “Dexter.”
In a letter to staff on Monday, Chris McCarthy, president of entertainment and youth brands at Paramount Global, said the company is moving away from segments that account for less than 10% of views and instead focusing on shows with potential franchises. Reuters noted.
A Paramount spokesperson said pricing for the integrated streaming platform will be announced in the coming weeks, as reported by CNBC. Paramount+ starts at $4.99/month and Showtime’s streaming service is $10.99/month. Two bundled services start at $11.99/month.
“By integrating Showtime content into our flagship streaming service, […] According to CNN, Paramount+ will become the defining multi-platform brand in the streaming space and the first brand to integrate streaming and linear content in this way,” said Paramount CEO Bob Bakish on Monday, according to CNN. said in a staff memo.
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In November, Paramount said Paramount+ had 46 million customers, CNBC reported. The company will report fourth-quarter earnings on February 16.
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