The creative combination of Miuccia Prada and Raf Simons benefits Prada.
Fashion shopping platform Lyst named the Italian fashion house the hottest brand of the fourth quarter of last year. Searches for Prada are up 37% for him. This was inspired by the viral logo tank top and the brand’s prominent role in Kendall Jenner’s plot line in the second season of The Kardashian Family. Meanwhile, Prada’s logo slingback earned his second spot on Lyst’s most popular products index.
Prada Mens Spring Summer 2023
Gucci ranked as the second most popular brand, followed by Moncler, which rose 14 places. In 4th place, the Miu Miu logo satin briefs were also impressive. Searches for innerwear designed to be worn with low-rise pants or miniskirts increased 96% in the quarter, making it the ninth most popular product.
Pink powerhouse Valentino ranked fifth and green powerhouse Bottega Veneta ranked sixth. According to Liszt, actress Margot Robbie wore a custom Bottega Veneta jersey dress at the awards ceremony in November, creating a “meme her moment” for the brand. Searches for Bottega Veneta dresses jumped 143% in her 24 hours. The brand’s ‘sardine’ bag ranked him fifth in the fourth quarter’s hottest products.
Climbing seven places to No. 7, Loewe made an impression with its seventh most popular product of the quarter, the padded bomber jacket. “As seen by Hailey Bieber, Kendall Jenner, Kylie Jenner, Taylor Russell and Lori Harvey, the #LoewePufferJacket currently has 478.5 million views on TikTok.
Dior dropped two places to 8th, followed by Dolce & Gabbana, who climbed 3 places to 9th. Saint Laurent rounded out the top 10 list, but its ‘Icare’ bag topped the hottest product index. Worn by Bella Hadid, Zoe Kravitz, Rosie Huntington-Whiteley, and Sydney Sweeney, this quilted tote his bag searches spiked by 46%.
Lyst noted that searches for tote bags have increased by 55% overall, making the bag a halo effect in the bag category.
Other hot products include the Dr. Martens “Leonore” Chelsea boots. Fleece-lined boots in third place are in line with his new grunge trend.
British brand 16Arlington’s dress “Solaria” ranked fourth. Hailey Bieber, Jodie Turner-Smith, Paloma Elsesser, and Olivia Wilde wore mermaid core frocks.
Acne Studio’s mohair check scarf takes sixth place. But last month, his TikTok video on a New York City street vendor went viral after savvy shoppers caught him selling fakes.
Mach & Mach’s double-bow embellished court shoes ranked No. 8 and Crocs x Salehe Bembury clogs ranked No. 10, highlighting the diverse consumer tastes for footwear in Q4.
