Edited by: Devasi Sarkar
Last update: February 1, 2023 13:40 IST
Rather than quit the budget smartphone market, Samsung plans to aggressively focus on offering “value for money” 5G smartphones in 2023.
When it comes to globally established smartphone brands, only Samsung can cover all price points in the Indian market. You can find Samsung smartphones in all price ranges, whether under Rs 10,000 or over Rs 1.5 million.
Chinese smartphone brands are gradually losing interest in India’s low-cost smartphone market due to INR-USD volatility and lower profit margins, limiting options for buyers looking for reliable 5G smartphones. I’m here. The sub-Rs 15,000 smartphone market is mostly dominated by his 4G handsets, and the established brand options are currently lacking. In fact, the smartphone brand now expects him to spend more than Rs 2 lakh to get his 5G device which is decent.
When it comes to globally established smartphone brands, only Samsung can cover all price points in the Indian market. You can find Samsung smartphones in all price ranges, whether under Rs 10,000 or over Rs 1.5 million. And now the company has confirmed that it will continue with this strategy, which will certainly be a relief for Indian buyers, as Samsung will not quit the budget smartphone market, but rather in 2023, the price He plans to actively focus on offering his 5G smartphone that is “value for money”.
“…now 5G smartphones may actually be cheaper than 4G phones!”
Aditya Babbar, Senior Director of Mobile Business, Samsung India in exclusive interaction with Devasi Sarkar As News18 stated: Whether it’s a budget, mid-range, or premium smartphone, Samsung as a brand is for everyone. ”
“We are focused on democratizing technology and creating great value,” he stressed. With its Galaxy A series of smartphones, Samsung claims to offer Indian buyers a budget-friendly and reliable 5G smartphone.
In addition to this, Samsung India also focuses on device availability and affordability. “This means Samsung phones will be available in more stores in the most remote areas of the country. And the company is making it easier for buyers to get new phones with simple financing. It is another pleasure to see that people without access to credit can buy Samsung 5G phones with EMI plan of around Rs 44 per day,” Babbar added. I was.
“Right now, 5G smartphones may actually be cheaper than 4G handsets,” he said.
Regarding the business forecast for 2023, Babbar said:
That said, Samsung will continue to launch 4G smartphones this year.
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