Walmart is revamping its stores as part of a new strategy to improve customers’ shopping experience and compete with rivals such as Target.
While low-cost grocery and homeware options have always drawn customers, Walmart is also adding modern lighting, engaging interactive products that customers can experience before they buy, and ways to help consumers find products. We’re stepping up that game by revamping our displays in a more efficient way.
The nation’s largest retailer has already updated five stores in Teterboro and North Bergen, New Jersey. Yafunk, New York. Quakertown, Pennsylvania. Hodgkins, Illinois. The “store of the future” redesign includes improved lighting, more space and better store displays.
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Sections of the new store will be equipped with QR codes, which Walmart calls touchpoints, allowing customers to check out products similar to those displayed in the section.
“For example, in the pet area, customers can scan a QR code to find additional dog bed options, find out about Walmart’s pet insurance service options, or have a 20-pound bag of kibble delivered to their door. You can buy it,” Walmart said.
The refurbished store is also home to popular jewelry store Claire’s, where trained staff can provide piercings to customers.
Walmart announced the first phase of its store redesign on its blog last year, sharing that nearly 1,000 stores have been redesigned to “save customers time to find what they need.” Did.
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“Our visual merchandising experts have created an engaging experience that highlights exciting brands and brings the human element to life. But making a store more engaging is not enough. Walmart has to do all this in its own way, the company wrote in a press release.
Walmart said it will “continue to test, learn and make changes” based on customer feedback, adding that it wants “to surprise, inspire and make the most of your time.”
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By the end of 2022, Walmart has announced it will renew 1,000 of its 4,720 stores in the U.S., with 800 to 1,000 renewing each year.
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