MOBILE, Alabama – Georgia All-American tight end Brock Bowers has found a way to help his teammates in terms of name, image and likeness.
According to DawgNation, the Bulldogs’ star offensive player has decided not to use the money raised by the Georgia Collective during 2023. Collectives are typically groups of boosters or donors who put their own money into war chests and pay out student-athletes. This is compared to his NIL, where once a player establishes his name and value, the branding deal is usually central.
Now Bowers has figured out a way to make sure his teammates are taken care of. According to Mike Griffith, Brock Bowers plans to use his NIL only in 2023.
This would give Georgia an opportunity to save “hundreds of thousands of dollars” and not have to use joint funds at Bowers. This act would go a long way for Georgia’s football program.
Bowers has already secured NIL contracts with Zaxby’s and Dick’s Sporting Goods, put together by Everett Sports Management.
Brock Bowers Allows Georgia To Spend Money For Other Players
This development is important to Kirby Smart and his staff. That’s because NIL’s funds are now available for other major players already on Georgia’s roster, or potential prospects who are signing.
Last season, Kirby Smart supported the “Classic City Collective” working with Georgian athletes. If you’re even more curious about how this works, imagine that Stetson Bennett only makes money from companies like “Raisin Cane’s”, not from the collective.
The Bulldogs are about to have a perfect season starting with the 2022 National Championship. Kirby Smart is now reloading and aiming for the 2023 three-peat.
A looming problem for Georgia is that Carson Beck and Brock Vandergriff are set to take snaps at quarterback during spring practice.
As the world of college football continues to move through collectives and the NIL, Brock Bowers has already decided to put his marketability to good use.