Businesses are increasingly turning to AI to improve and perfect their operations. Businesses are using AI in a wide range of areas, according to Forbes Advisor research. The most popular applications include customer service, where 56% of respondents use AI for this purpose, and cybersecurity and fraud management, where 51% of businesses employ it.
Other notable uses of AI are customer relationship management (46%), digital personal assistants (47%), inventory management (40%) and content creation (35%). Companies are also using AI for product recommendations (33%), accounting (30%), supply chain operations (30%), recruiting and talent procurement (26%), and audience segmentation (24%). increase.
Companies are using AI to improve the customer experience
AI plays a key role in improving the customer experience across touchpoints. A Forbes Advisor survey found that 73% of businesses use or plan to use AI-powered chatbots for instant messaging. Additionally, 61% of businesses are using AI to optimize emails, and 55% are deploying AI for personalized services such as product recommendations.
Businesses are also leveraging AI for long-form content such as website copy (42%) and personalized ads (46%). AI is pervasive in call processing, with 36% of respondents using or planning to use AI in this area, and 49% utilizing AI for text message optimization. increase. As AI is integrated into increasingly diverse customer interaction channels, the overall customer experience is becoming more efficient and personalized.
Artificial intelligence in business processes is improving
AI enables businesses to become more agile and productive. Forbes Advisor research shows that AI is being used or planned to be used in many aspects of business management. A significant number of companies (53%) apply AI to improve production processes, 51% employ AI to automate processes, and 52% use AI for search engine optimization tasks such as keyword research. increase.
Companies are also using AI for data aggregation (40%), idea generation (38%), and safety risk minimization (38%). Additionally, AI is being used to streamline internal communications, planning, presentations and reporting (46%). Businesses are also using AI to create code (31%) and copy websites (29%).
