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Dive briefs:
- To add another delivery option to shoppers, Sephora turned to DoorDash to perform on-demand delivery to more than 500 stores in North America. According to an announcement emailed to Retail Dive.
- Members of Sephora’s Beauty Insider Program can earn points for purchases within the DoorDash app by linking their loyalty account on the Sephora store page. The retailer said it will offer customers $10 off the first Sephora delivery order for orders over $60 by November 20.
- According to a press release, DoorDash has introduced a beauty tile on its homepage that allows shoppers to find beauty products on Sephora.
Dive Insight:
Sephora joins a long list of retailers involved with DoorDash’s delivery service. The North American platform has more than 25 million active users and more than 75,000 retailers, according to the company.
Before partnering with DoorDash, Sephora was experimenting with delivery. In 2020, retailers Instacart Introduces Same Day Shipping We also enabled Sephora Beauty Insider members to earn incentives through Instacart purchases. In September, retailers Announced unlimited same-day delivery membership system $49 annually, or one-time same-day delivery starting at $6.95.
“At Sephora, we clearly hear that our clients are at the heart of their business and that on-demand delivery is what they are looking for,” said the statement. It was a natural next step for us to continuously evolve in ease of use and convenience while providing: Becoming part of the DoorDash platform provides us with greater convenience and flexibility, which we believe in through our loyalty program. It creates incredible value so new and existing customers can continue to earn points for their orders, no matter how they shop.”
According to the release, Sephora customers will be able to purchase “same day delivery by DoorDash Drive” on their website, in addition to on-demand delivery through DoorDash’s marketplace.
Earlier this year, DoorDash Added another beauty retailer To that platform: Sally Beauty. The company charged him $5.95 on his two-hour orders under $35 and offered free delivery on orders over $35. Her CEO of Sally Beauty, Denise Paulonis, said on the second-quarter earnings call that her 80% of Sally Beauty shoppers interacted with the company via her mobile device. I was.
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